This is a topic that could use some airing out, and the time is right with the recent announcement that Burton has joined the show with a sizeable presence. There seems to be a prevailing impression that OR has been the windfall recipient of dozens of brands whom, when ASR went dormant, suddenly found themselves with nothing to do in January and August and in need of a trade show to spend their lonely marketing dollars. Absurd? The launch of a new fashion show in L.A. (Santa Monica) that parallels the Agenda format indicates more than one person thinks there is a void to fill.
But that's L.A. - a better place for Outdoor than most think, but that's a tale for different thread.
There are two main points to remember when engaging in the 'actions sports at OR' discussion that is rising in the industry;
1) 'Action Sports' has been part of the fabric of OR for decades - Brands like Dakine, Reef, Patagonia, Smith and Hobie all have the AS/surf lifestyle at their core, over two decades at the show, and are staples in the industry. Quiksilver, Surftech, Havaianas, IPath, and other core AS brands have been at OR over 5 years... in hargoods, footwear, accessories and apparel. What I've seen over the years here is more like a "Natural Progression' than a recent trendline or explosion. That said, the full suite of 'Action Sports' is not represented at OR, for example BMX or Moto elements. The 'Natural' part speaks to the foundation of the activity... which brings us to the second main point when considering the topic.
2) A Shared Platform - all Action Sports happen outdoors on the natural (and public) land and waterscapes we in active outdoor use... therefore the resource at our very foundation is shared. Whether we are talking the waves at Trestles, or the single-track trails at the Syncline, or the gazillion flatwater lakes perfect for kayakfishing and wakeboarding, we share the same access platform. This is why BMX, Moto and even resort skiing/boarding, is somewhat less relevant to the world of OR than Surf, backcountry boarding and Mountain Biking. It doesn't happen on a primarily open space platform; when it does, it's on modified land and is more closely tied to the real estate and development business. Is that important? It definitely affects the cost of access, for one thing.
So what are your thoughts on the situation as traditional Action Sports comes into Active Outdoor (or 'Action Outdoors' as Andy Palmer calls it)? Is this a new opportunity for differentiation among specialty retailers, a power play by the big action sports brands to dominate the Universe, a desparate act by a sector afraid of becoming irrelevant, or the 'natural progression' mentioned above? Would love to hear your thoughts.
Thx
KH
I think it's great! The more the merrier. Just because action sports brands want to attend OR doesn't mean you have to buy from them. Options are good though and it may allow current retailers the opportunity to pick up some new brands that they wouldn't have previously thought about. As a fresh small business owner, traveling to Denver for the SIA and SLC for the OR makes for quite an expensive product preview experience. I would be more than happy to cut that in half and get everything accomplished in one place.
Posted by: Base Camp Adventure Sports | November 05, 2011 at 01:27 PM
of a new fashion show in L.A. (Santa Monica) that parallels the Agenda format indicates more than one person thinks there is a void to fill.
Posted by: superdry clothing | November 21, 2011 at 02:01 AM
There are two main points to remember when engaging in the 'actions sports at OR' discussion that is rising in the industry;
Posted by: superdry clothing | November 21, 2011 at 02:02 AM
It's a great move for OR to diversify themsleves in the ever-changing retail landscape. Looking forward to it.
Ken Kelley
companyBE POS & E-commerce Software
Denver, CO
Posted by: Ken Kelley | December 08, 2011 at 03:50 PM
I like to do this action sport on the water.It is one type of new adventure.
Posted by: shop fittings | December 15, 2011 at 07:52 AM
Okay folks its time for an old timer to teach some history to this issue. No matter what anyone might say or think it was Sept 1985 and Action Sports had just concluded their show in Long Beach.
About thirty companies held a new show right after that show in the same place Long Beach showing outdoor products. We the so called miss fits of not being big enough to be taken serious by the Ski Industry show or MAGIC were determined to break a leg into this mega bucks part of bindings, boards and anything else you could think of to get off the couch and make a buck with selling the grass under your feet pun intended.
By 1985 Patagonia was on a roll with my Polarfleece and the ski industry was trying to figure out how that double faced knit polyester out suited them on the slopes. Patagonia was into surfing for sure and the Quicksliver and gold was sitting right under their baggies and being watched by the Big Dog patrol further north in Santa Barbara.
Sorry folks sooner or later a lost soul finds his family and OR and AS were joined in the print media of Outdoor Retailer and Action Sports rags before this funny side is coming up at this time.
Want more facts please go to Amazon and find my book Polar Pollution under my name Doug Hoschek, there is a free click to read a few pages before you decide to buy it. Bring it to OR stop by my booth #62027 and I'll sign it or come to one of my seminars in the Marriott salons during the show under Green Camel Bell . Now for those who really want a trail ride the Green Camel Bell thing is about the thousands of miles of road used hundreds of years ago to travel from China to Europe. But today the ngo (GCB) okay you can guess what it means.. is fighting to save the water both drinking and kayaking and surfing and skiing in China from textile pollution form the folks attending the new merged show.
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