Here is a recent update from the industry on this topic, from SNEWS. American Illustration, a nationally renowned organization centered on creative illustration, featured a great 'slideshow' type presentation that speaks to the different ways art is used, including to inspire 'new methods in retail branding'. As brands work to resonate beyond the functional into the emotional with customers, they are moving into this art/commerce interface.
The blending of art and commerce is a place I'm interested in, now that my East Culver City humdrum/ghetto-adjacent neighborhood has transformed (through the magic of urban redevelopment funding) into the 'Arts District'. This Saturday June 5 is, in fact, the annual 'Artwalk' event where all 37 galleries in my old 'hood are open to the public.
Action Sports (surf & skate) is particularly hot in this direction, and Outdoor is just coming around (unless you think the splotch-painted lycra tights of the early '90's constitutes 'art').
Some cool considerations - See below for great examples of art/music/film inspired by Outdoor.
http://www.jercollins.com/ (who may be performing at OR Rocks this Summer Market! Stay tuned)
From the River City Canoe & Kayak(Louisville, KY) shop facebook page...
This is also worthy in the art-meets-climbing scene, this time in the musical sense...
What have you got going to show off the CULTURE of OUTDOOR? Share it here... and open your doors to let in the creative forces in your neighborhood. It's good for business!