I just finished reading 'Crowdsourcing' by Jeff Howe. It definitely has me thinking about how it applies to the show environment, since our industry gathering is a worthy crowd, by any measure. When it comes to like-minded passionate enthusiasts for the winter wilderness, there ain't no crowd like ours.
One thing I'm strongly considering is displaying a special snowmobile in the Backcountry Village area of the show... if you aren't familiar with that zone, it's where nearly all the cool winter hardgoods (skis, split boards, bindings, avy beacons, nordic, etc...) are shown. I know it's controversial, but I also know that when it comes to avy safety and backcountry wintersports, we are inexorably tied to the sled (sometimes literally!). Snowmobiles cut track, they move people and gear, and many cool lodges and backcountry destinations across the U.S. utilize them for work and play. They've gotten a bit quieter I believe (haven't shopped for one), and their users share our deep concern for avalanche safety education.
What are your thoughts on the subject? The purpose of the display would be to spur 'crowd' awareness and conversation on one under-spoken connection we have to the motorized world. I'm interested in making it an interactive display, where attendees can voice their thoughts on how Outdoor and Snowmobiling fit and don't fit together on the trail or at the show, and we can report on the results in the post-show wrap up.