At the upcoming Summer Market show, you are going to see something new.... well, actually a lot of things new, so don't let that 'same airport, same cab, same hotel, same street walk, same restaurant' thing fool you. But ONE of the cool things you'll see is a new program rollout called '40+ Legacy Partners'. Is that a Subaru ad, or what?
No, not Subaru.
At this OR Summer we are honoring those brands who have been with us for 40 shows or more, a landmark that only 54 companies can claim rights to. The highest possible number of OR shows is 42. Sorry if you're at 39 shows, but we had to make the cutoff somewhere and you can look forward to next year. If your brand is in the 40+, that means you have been exhibiting at OR since a time when feathered hair and parachute pants were de rigeur.
You'll see floor graphics in front of their booths, and highlights in the listings in the show directory and floorplan. We'll be honoring this group that represents today less than 5% of the 1030 brands on the show floor of OR Summer... but represents the core business that, according to the most recent OIA market research, is surging in Q1 2010 sales and participation among consumers.
These companies represent the origins of OR from the Reno days and further back, and all still serve the core active outdoor recreation market as we know it today. Please feel free to Hoist something frosty in honor of the following brands:
|5.10 Five Ten Footwear|
|Adventure Medical Kits Inc|
|Alpineaire & Richmoor/TyRy|
|Aventura Clothing/Sportif USA|
|Backpacker Magazine Active Interest Medi|
|Black Diamond Equipment|
|Cascade Designs Mountain Safety Research|
|Columbia Sportswear Co|
|Crazy Creek Products Inc|
|Fox River Mills Inc|
|Gregory Mountain Products/Bianchi Intl|
|Heat Factory Inc|
|Hi-Tec Sports Usa, Inc|
Kenyon Consumer Products
|Mammut Sports Group / Climb High|
|Marmot Mountain LLC|
|Metolius Mountain Products|
|Mountaineers Books, The|
|Pigeon Mountain Ind Inc|
|Royal Robbins Phoenix Footwear Groupinc|
|Terramar Sports Inc|
|The North Face|
|WL Gore & Associates|
Considering our collective obsession with shiny and new, it's worth taking pause to consider the tried and true. The concept of character gained through age and experience ('Sabi ga tsuiteru' in Japanese) comes to life when you visit with some of the above original brands of OR. They are the survivors, the original gangsters of outdoor gear.