Ever feel like you are sending out the messages via your facebook or twitter accounts, but aren't getting a clear response? Reminds one of print ads and other hard to measure promotional media (er, say Trade Shows, for instance).
Success in Social Media means emphasizing the S.... SOCIAL. How many of you step into a party and jump on a table to start shouting your brand story to the (astonished) crowd? How many of you enter that same party and sit down interviewing people and taking notes feverishly? Two wildly different approaches to the party... and equally different results from it. Social and Listening are almost synonymous, or at least the trend positively together ("that guy is antisocial!" = "that guy didn't hear a word I said!").
As you implement or contemplate your Social Media strategy, how you process the information coming back to you will determine how hard you are listening to customers.
Interested to hear more? Check out this podcast I discovered... good reminder for those of you that do, and definite spur to action for those that want to.
What's that you say?