Teens, Tweens Flock to Celebrity Goods

For businesses targeting the teen and tween demographic, there's one sure fire way to lure them in--with celebrities. Whether it's Britney, Hannah Montana or The Hills, teens and tweens love celebrity gear.

Even C and D-list celebrities will do, as the recent popularity of Heidi Montag from the "reality" show The Hills demonstrates. While Montag plays a bit part on the show, she recently was given her own clothing line with Anchor Blue (intelligently titled Heidiwood). Miley Cyrus is another example, with a wide variety of products that teens and tweens clamor for. The 15-year-old reportedly even has a book coming out. Although, what could a 15-year-old have to say about life?!

Either way, the focus on celeb's is a great marketing tool for retailers to cash in on. Be sure to stock your store with any and all celeb-related products, such as gift items, jewelry or clothing. When you do, be ready, because the teens and tweens will be there, parents in tow.

-Heather Strang

Comments

[norma]

Thanks for the good info about teens and their shopping preferences. I shall be adding celeb goods to my site and hope to get some teens, tween and in between to shop online for their fav celeb goods.