Jen: Say it ain't so! Two change of terms of service agreements landed in my in-box over the past couple of days -- one from the Sac Bee and the other from the KC Star. I had registered eons ago with both sites.
Turns out McClatchy changed its terms of service across all its sites. The company wanted to emphasize that it could possibly, just maybe start charging for content should the fancy strike them, among other things.
Here's the section about cost under the agreement:
From time to time, and at KansasCity.com's sole discretion, there may be certain content available via subscription or surcharge, and such content will be clearly marked. Because this is an advertising-supported service, we encourage you to patronize the advertisers that help to make this service possible. Note that currently most news articles remain available for 30 days in the pages of KansasCity.com. The Kansas City Star's electronic archives may carry a fee per full-text article downloaded.
Christian Hendricks, McClatchy's vice president of interactive media, cautioned not to read too much into it. The notifications went out with such language so they don't have to keep pinging readers about service updates. McClatchy, he said, has not made any decisions on whether to charge for content (or some content.) "Nothing is imminent. We are studying it like everybody else."
I should add, the Sacramento-based company has done a bang-up job selling online advertising across its properties and making the most of its alliance with Yahoo. In Q3, McClatchy reported that online revenue represented 17% of total revenue. Yes, print ad revenue's slice is shrinking, but still. McClatchy's ratio is way better than its peers.
That said, it doesn't look like the advertising revenue is going to bounce back anytime soon in general. This puts McClatchy is a perilous position as it tries to pay down its debt and not trip up covenants.